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Hi, I’m Archana — a graphic designer with a background in fashion communication and a love for visual storytelling.

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My journey began at NIFT, where I studied Fashion Communication and discovered how powerful design can be in shaping how people experience a brand. I’ve since worked on a wide range of projects  from branding and packaging to social media creatives, illustration, and UI. Each project has taught me something new about design thinking, creative strategy, and communicating visually with impact.

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At the heart of my work is a simple belief: good design should not only look good, it should feel intuitive, tell a story, and serve a purpose. I enjoy diving deep into a brand’s identity and crafting visuals that are both thoughtful and bold. I especially love working on branding, packaging, and content where I can bring together creativity, research, and strong visual language.

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Right now, I’m looking to join a design-led team where I can grow as a visual designer, contribute meaningfully to creative projects, and explore new ideas in branding, illustration, or motion design.

Here’s what I love working on

✦ Branding systems with soul

✦ Packaging that makes unboxing feel like a ritual

✦ Motion graphics and animations that add energy to a message

✦ Social media creatives that actually stop the scroll

At the core of it all is my belief that good design should feel intentional, not just beautiful. I bring thoughtful strategy, curiosity, and a dash of play into every project.

A Little About Me

When I’m not designing, I’m probably:

  •  Sipping filter coffee and journaling

  •  Rewatching a film scene frame by frame

  •  Naming my plants like they’re part of my team

  •  Learning something new about storytelling, behavior, or brand psychology

Have a project in mind?

Whether it's visual storytelling, design direction, or creative problem-solving—you’re in the right place

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